Social media has changed the way we shop in a lot of ways. When we do our morning scroll through Instagram and spot a cute pic of a top, we instantly screenshot it and track it down. Then once we do and we place our order online, we eagerly await the arrival of our shiny parcel. Christmas can come any day of the week, and there is no better feeling than sharing your successful new purchases with your friends (and the brand/store you bought from). We celebrate our customers who snap and share their purchases with us! You have every right to show the love, and get creative in the process of unwrapping your beautiful new things. That’s where the art of the flat lay comes in.
To inspire you to get snapping, we have broken down the 4 steps to taking the perfect flat lay with your activewear (plus you can WIN a £50 gift card each month by doing it).
HOW TO START…
First up, you want to show off your new styles in the right space. Look for a spot around your home, office or bedroom that isn’t messy or cluttered. It needs to be a fresh, clean space. Next, aim to be as close to natural light as possible. You want to position each style nice and neatly as opposed to just being thrown together. Balance out larger pieces with something smaller and fold where necessary. It’s like baking a cake, each element plays its part in the end result.
NEXT, COMPLETE THE LOOK
Once you have taken a look at what you’ve got to work with, usually 2 to 3 statement pieces is best, you then want to add extra accessories or props to build the look, just like you would in adding a statement necklace to your outfit. The trick is to keep harmony and balance amongst the colours and vibe (i.e super sporty or chic and sleek). This is how you make your photo look like a work of art!
TAKE IT TO THE NEXT LEVEL
Try shooting from different angles to get the best look of your purchases (not everything has to be in frame). If the lightning isn’t quite right in your photo, don’t worry, you have your Instagram filters to play with. The new update has seen a great range of different light, contrast and affects to help take your photo to the next level. Play around with the brightness, contrast and sharpness until you are happy.
TIME TO SHARE THE LOVE
Anyone can be a pro-photpgrapher with a smartphone and Instagram. Just take your time, think about the final outcome, and practise practise practise. Once you are happy with the final image, upload it, add a cute caption, include your hashtags and of course, tag us @activeinstyle.
Happy snapping xo.
SNAP A PHOTO OF YOUR NEW PURCHASES IN A FIT, FASHION WAY & YOU COULD WIN A £50 GIFT CARD!
TAG YOUR INSTAGRAM PHOTO WITH OUR TAGS TO GO IN THE DRAW